We completed a comprehensive upgrade of the brand visual identity system for Coosoul Craft Beer. Building upon its classic mouse character, we reimagined it as the “Sunshine Flying Squirrel”—a new symbol of freedom and radiance that brings a more distinctive spirit to the brand. The refreshed character, captured in mid-flight, expresses an unrestrained attitude toward life and a commitment to following one’s true instincts. Its golden glow reflects Coosoul’s brewing philosophy: pure, transparent, and full of vitality—like sunlight itself. This sense of vitality comes from a brewing attitude that never settles. At the same time, we structurally refined the Coosoul wordmark to enhance its modernity and recognizability, while extracting a radiating sunburst graphic as the core supporting visual element. Unfolding behind the flying mouse in layered rays, this symbol not only strengthens the memorability of the “Sunshine FlyingSquirrel” IP, but also works together with the new brand proposition, “Brew Your Moment,” to build a visual system rich in narrative and emotional resonance. Through this renewed identity, every sip of craft beer becomes more than a taste—it becomes a moment uniquely your own, brewed for ease, freedom, and presence.