Easy Freq is a record label founded in 2020. It focuses on the field of music therapy with music as a carrier, Easy Freq focuses on the creation and distribution of multi-dimensional pure music content and the creation of diversified/immersive healing scenes, from online to offline, from music to products, creating multi-dimensional healing content output. The brand advocates "making the world free of anxiety", and Easy Freq hopes to bring a new way of life healing. Difficulty in communication and over-complexity are issues that the client has faced internally, as well as with its brand identity itself, over the past four years of operation. In this Rebranding, our work is not only to solve the basic problems. It is more about rebuilding and defining the brand visual asset. Since the brand has accumulated a certain user base in the past four years, in this brand upgrade, we try to reinterpret the brand image on the basis of retaining the original vision.