NOVANCE is a leading vertical brand incubator, accelerator and investor based in Los Angeles, CA. Taking its name from Nova+Enhance, the founding team believes that in the future, more and more young brands or game-changing products in the budding stage will be discovered in the market segments. And they call it Nova, NOVANCE stands for making the vertical Nova brands or products become more attractive, enhance the value and quality, and shine like a star. Based on the understanding of NOVANCE's philosophy and culture, we created a visual system to match the logo, and for this purpose we created a graphic that emits a light-like effect to the outside world. At the same time, by combining the super symbols in specific combinations to show the intuitive expression of the star of NOVANCE, it is also used as a supplementary extension of the brand's vision, enriching the brand's visual assets and means of expression.