Plants IO

Info

PlantsIO has been redefining the connection between people and nature—integrating technology with botany to create sustainable smart products and bring the plant world to life in the digital age. As the brand enters a new phase of evolution, the existing identity system can no longer keep pace with the company’s ongoing innovation, nor does it fully reflect its R&D capabilities and expanding vision for “smart green living.” Grounded in on-site observation, in-depth research, and interviews, we refined and established a new brand narrative and system for PlantsIO—centering on a “green companion from the Planet of Plant Language: emotional, expressive, and thoughtfully present,” and building a visual framework guided by the intuitive cue of a “planet.” Our aim is for PlantsIO to deliver a cohesive, vivid, and warm brand experience—from products to digital platforms, and from perception to service.

Service

Brand Identity

Branding Applications

Client

Plants IO

Year

2025

Plants IO

Info

PlantsIO has been redefining the connection between people and nature—integrating technology with botany to create sustainable smart products and bring the plant world to life in the digital age. As the brand enters a new phase of evolution, the existing identity system can no longer keep pace with the company’s ongoing innovation, nor does it fully reflect its R&D capabilities and expanding vision for “smart green living.” Grounded in on-site observation, in-depth research, and interviews, we refined and established a new brand narrative and system for PlantsIO—centering on a “green companion from the Planet of Plant Language: emotional, expressive, and thoughtfully present,” and building a visual framework guided by the intuitive cue of a “planet.” Our aim is for PlantsIO to deliver a cohesive, vivid, and warm brand experience—from products to digital platforms, and from perception to service.

Service

Brand Identity

Branding Applications

Client

Plants IO

Year

2025