







































YZEN
Info
In the urban maze woven by steel and concrete, modern people are trapped in "stillness". Day after day of fast-paced life, physical fatigue, closed minds, and gradually lost the real sense of flow. YZEN was born out of a deep resonance with the dilemma of this era. We propose a new nomadic lifestyle to reconstruct the relationship between self and the outside world in an uncertain world. Regain direction in mobility, breed new life in change, and find belonging in openness. Nomads are not drifters, but practitioners with rich hearts and curiosity about the world. Take "walking" as an antidote to redefine the freedom of movement - not only movement on the map, but also inner awakening. YZEN walking is a flow of consciousness, a deep dialogue with self, nature, and the world. Remove anxiety and inherent patterns, and find the lightness, flow, and freedom of life. YZEN carefully designed the experience of the game. Every participant is both an explorer and a guide. In this journey of virtual and real interweaving, we weave together the life map of this era.
Service
Brand Identity
Branding Applications
Client
YZEN
Year
2025
YZEN
Info
In the urban maze woven by steel and concrete, modern people are trapped in "stillness". Day after day of fast-paced life, physical fatigue, closed minds, and gradually lost the real sense of flow. YZEN was born out of a deep resonance with the dilemma of this era. We propose a new nomadic lifestyle to reconstruct the relationship between self and the outside world in an uncertain world. Regain direction in mobility, breed new life in change, and find belonging in openness. Nomads are not drifters, but practitioners with rich hearts and curiosity about the world. Take "walking" as an antidote to redefine the freedom of movement - not only movement on the map, but also inner awakening. YZEN walking is a flow of consciousness, a deep dialogue with self, nature, and the world. Remove anxiety and inherent patterns, and find the lightness, flow, and freedom of life. YZEN carefully designed the experience of the game. Every participant is both an explorer and a guide. In this journey of virtual and real interweaving, we weave together the life map of this era.
Service
Brand Identity
Branding Applications
Client
YZEN
Year
2025

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GEEKVAPE MUSEUM

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Plants IO

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YZEN

Packaing Design
·
Branding Applications
SPARQ DIAGNOSTICS

Brand Identity
·
Packaing Design
WURENDAO®️

Exhibition Design
·
Branding Applications
IQ Pilot Tech Day

Brand Identity
·
Branding Applications
Vigorown

Brand Identity
·
Branding Applications
Citi Home

Brand Identity
·
Packaing Design
Rooroomade

Signage Design
·
Branding Applications
Airland

Brand Identity
·
Exhibition Design
GEEKVAPE MUSEUM

Brand Identity
·
Branding Applications
Plants IO

Brand Identity
·
Branding Applications
YZEN

Packaing Design
·
Branding Applications
SPARQ DIAGNOSTICS

Brand Identity
·
Packaing Design
WURENDAO®️